Brand Identity
Identity systems built to hold up on a fleet, a dashboard, and three product teams at once.
The problem
A brand that worked at ten people starts costing deals at a hundred. The mark that looked fine on a business card reads as regional or unfinished next to enterprise buyers, and nobody inside the company can say with confidence what the identity actually is.
For product-heavy brands specifically, the same problem shows up as three teams shipping three different buttons and three definitions of an error state — the identity has to become a system everyone can build from, not a guideline PDF nobody opens.
How we get there
Audit and positioning
We find out what the brand actually needs to say before we touch a typeface.
Mark and system
A mark and palette designed to work at trailer scale and at 16px on a dashboard — not just on a pitch deck.
Token and component layer
For product-heavy brands, the identity becomes a token layer and component library every team can build from.
Governance and rollout
Documentation and a contribution model built so the in-house team can run it without us, across every surface at once.
Deliverables
- Brand guidelines and identity system
- Logo and mark suite
- Design tokens and component library (for product brands)
- Rollout kit across fleet, digital, and sales collateral
Stack
- Figma
- Design Tokens
- Storybook
Frequently asked
Do you design logos in isolation?
No. A mark ships with the system around it — tokens, components, and usage rules — or it does not ship.
How fast is a full rollout?
A full rollout across fleet, digital, and sales collateral typically runs eight to twelve weeks, depending on how many surfaces the identity has to touch.
Can multiple product teams share one system?
That is the point of building a token layer instead of a static guideline PDF — it is designed to be adopted without a mandate forcing it.
