Application Development
Web and mobile applications built around the problem they solve, not the platform they run on.
The problem
Most apps fail at the product layer before they fail at the technical one. The wrong feature shipped in the right code is still the wrong feature. We have seen SaaS products with six months of engineering behind them launch to an audience that needed a fundamentally different tool — because the product question was never separated from the build question.
On the mobile side, the same problem shows up as an iOS app prototyped on Android assumptions and never resolved, or a React Native codebase that felt like a web app on a phone rather than a platform-native product.
How we get there
Product scoping
We define what the app does and for whom before we write architecture. The spec is a working document, not a hand-off artefact.
Architecture
Database, API layer, and client architecture designed for the actual load and iteration speed the product needs — not a framework template.
Build
iOS (Swift/SwiftUI), Android (Kotlin), web (Next.js), or cross-platform — whichever the product and audience require.
Launch and iteration
Shipped and in front of real users, with an instrumented baseline to iterate from rather than guess from.
Deliverables
- Product spec and architecture document
- Production application (iOS, Android, or web)
- API and data layer
- Analytics baseline and iteration plan
Stack
- Swift/SwiftUI
- Kotlin
- Next.js
- React Native
- Expo
- Vercel
Frequently asked
Do you build iOS and Android separately?
When the product demands genuinely native UI — SwiftUI on iOS, Kotlin on Android — yes. When the product and audience do not, React Native or Expo avoids maintaining two codebases for the same feature.
What is included in the API layer?
Authentication, data models, and the endpoints your client needs — not a separate backend project handed to a third party.
Can you take over an existing codebase?
Yes, after an honest assessment of what is there. We do not refactor for the sake of it; we fix what is blocking the next thing you need to ship.
